Ekatvam

Brand Design

An initiative of the NVM Trust, Ekatvam is a place where the elderly can connect with each other and form a community. It’s a place where vedic knowedge and values are shared and Indian music is also performed. It’s a community that helps bring in a sense of “oneness”.

The logo is a depiction of a gopuram rendered with brush strokes. This is to symbolise that Ekatvam is house of sound, vibrations and ancient written knowledge.

The hand made brush strokes also brings to mind the textures of the ‘Vibhuti’. While it is a place of sanctity it’s also a place that brings comfort. It is a temple as well as a