MGT+

Event Brand Design

Target’s Marketing’s Got Talent (MGT+) is a massive, five-month talent extravaganza for over 1,000 team members. Each year, this high-energy event features a fresh idea that’s woven throughout all marketing materials. This year, we celebrated the ‘Everyday Superhero’ within every Target team member. Our action-packed concept captured the excitement and spirit of heroism, creating a buzz throughout the entire event series, from the launch to the monthly
mini-events and the grand finale.

My role was to:

• Conceptualise with lead copywriter on over-arching idea
• Lead and direct a team of 5 designers to create the visual language 
• Plan and oversee large scale prints and high volumes of digital assets
• Plan milestones with the larger team and ensure deadlines were met for the 5 months
• Collaborate with larger CFT
• Present work to larger team and leadership