Tabitha Brown

Packaging Design

I was thrilled to lead the packaging design for Target’s collaboration with renowned vegan influencer, Tabitha Brown. The project aimed to bring her philosophy of self-love, kindness, and fearless expression to a line of products that would sit exclusively on Target shelves. Over two years, I oversaw a talented team of art directors, production designers, and an imaging artist to create packaging for three categories: Food & Beverage, Kitchen, and Stationery. Our goal was to design packaging that not only reflected Tabitha’s vibrant personality but also resonated with Target’s audience.

The collaboration has evolved from a limited-time offer to an evergreen part of Target’s product lineup, showcasing the enduring appeal of Tabitha’s message and the power of inclusive, vegan-friendly products (more to come on stationery and kitchen!).