Terra Origin

Social Media Marketing

Terra Origin is a supplement brand that is about clean & natural ingredients. I was required to take lead on the concepts and design solutions for their social and digital marketing. This entailed collaborating with the copywriter & social media manager, planning deadlines & workflow and supervising a junior designer and animator. We designed a language that could flex across different topical days and feature lots of information. Their social page and website saw a 30% – 40% increase in engagement (rough estimate). 

At their one year anniversary, Terra made special offers that would be marketed as digital ads as well as social media posts. We created a birthday look to generate visual interest but was still in keeping with their core look and feel.

The same held true on independence day and they held a sale between Aug 15th and 24th. The design language adapted to the theme while staying true to the brand language.