Pazo

Pazo is an AI-powered Visual Merchandising platform for retail chains struggling with rigid, manual task management. They automate execution and compliance, ensuring every store follows brand guidelines flawlessly. The challenge was to create an identity that cues that Pazo adapts to unique business needs, supporting both management and the workforce with a human-centered approach to sophisticated retail technology.

Concept

Our identity reflects modularity through floating UI elements and friendly rounded corners. A palette of confident orange, comforting creams, and lavender cues optimism and reassurance. By blending clean sans-serif and refined serif typefaces with approachable imagery of people, the design signals a balance of high-tech sophistication and flexible, supportive partnership for every retail team member.

Deliverables

• Brand Identity
• 12-page Website