Radium

Brand Identity
Creative Agency

Project Contributors

Mihir Bhavsar

Swati Addanki

Ishika Mitra

Visual Identity, Creative Direction,
Art Direction, Web Design

Project Overview

Radium is a specialized B2B creative-on-demand agency and sister to Thunderclap. Operating on a retainership model, we provide SaaS founders and marketing managers with a dedicated team for their digital design needs. The challenge was to cue radium as a B2B "caregiver" partner, that strikes balance between creative energy with grounded intent that delivers results.

Concept

Our identity centers on “kaleidoscopic pixels”, the fundamental building blocks of digital design. Using a clean sans-serif typeface, the identity balances B2B professionalism with transformative impact. This visual system positions Radium as an architect of visual experiences, turning creative challenges into impactful, scalable collaterals that fuels long-term brand growth.

Deliverables

  • Brand Identity
  • Digital Marketing & Sales Collaterals
  • 12-page Website

Portfolio

See More work

Market Pantry

Brand Identity & Packaging | F&B

Target Event (MGT+)

Brand Identity | Corporate Event