Factors

Factors is a B2B marketing analytics and attribution platform. It helps revenue teams—primarily marketing, sales, and growth—understand how their go-to-market activities drive pipeline and revenue. The platform centralizes data from multiple touchpoints (like web, CRM, ads, and marketing automation tools) to offer deep insights. Since this was targeting heads of marketing, the visual identity had to cue optimism, accessible yet intentional and modern.

Concept

We centred the identity around the “marketing compass”. Using map-like illustrations and nautical elements we created a unique identity that not only gave them a visual hook but also a sense of purpose. They don’t just show you the data, they help you navigate it. This idea resonated deeply with the client and they have championed it ever since.

Deliverables

• Visual Identity
• 20+ page Website