Market Pantry

Target’s Market Pantry lacked visual consistency, with fragmented fonts across multiple SKUs. The challenge was to refresh the brand as an affordable, quality Target staple while extending the identity into an energetic Kids line that felt cohesive yet distinct.

Concept

We utilized Target’s signature red paired with saturated, flavor-led colors and dynamic, abundant imagery. Using everyday cutlery cued value over premium pricing. The kids' line introduced playful characters interacting with products to create whimsical, storybook scenes while maintaining core brand equity through consistent color and layout.

Deliverables

• Core Packaging - 200 SKUs
• Kids Packaging Concept
• Kids Packaging - 15 SKUs