RoomMaster

RoomMaster competes in the Hotel Management Software market, providing tools like PMS and booking engines to help independent hotels thrive. The challenge was to create a visual identity that cued ease-of-use as well as sophisticated technology that solves your Hotel operations problems.

Concept

We developed the "Hospitality Architects" identity, positioning RoomMaster as the professional, sophisticated foundation for hotel operations. The visual motif utilizes architectural blueprints, technical drawings, and grid systems to cue structural reliability. This modern, approachable design language bridges the gap between complex infrastructure and beautiful hospitality spaces, signaling intentional innovation and radical reliability.

Deliverables

• Brand Identity
• 50-page Website
• Print and Digital Marketing collaterals