Hey👋
I’m Ragini Ramanathan
10
+
Years of experience
30
+
Global Brands
100
+
Brands in Total
Merging strategic narratives with intentional design to create brands that endure.
Bridging the gap between brand storytelling and business goals through a decade of design leadership.
My Journey
Work Experience
Creative Director
Thunderclap – December 2024 til present
- Creative Direction: Directed the creative vision and execution of 25+ global and national brand identities, resulting in a 15% average increase in client engagement.
- End-to-End Execution: Delivered premium design solutions by translating complex client business goals into high-impact creative assets across various digital touch points.
- Team Management and Operational Excellence: Managed the talent lifecycle of the brand design team which included hiring, training, and performance growth. Shifted the department to a research-&-concept-driven workflow ensuring faster client buy-in while maintaining premium output.
Art Director
Target Retail – October 2021 to July 2024
- End–to-End Packaging Solutions: Spearheaded the creation of packaging design solutions for 800+ SKUs across 8 global brands.
- Team Oversight: Directed cross-functional teams of art directors and production artists for major Target-owned brands and large-scale Target initiatives like MGT+ and DEI.
Creative Supervisor
Brave New World – October 2019 to September 2021
- Campaign Design Leadership: Led multi-channel digital and social advertising campaigns for global clients like Jockey Woman and Disney Hotstar B2B.
- Supervision and Presentation: Supervised junior design teams and presented strategic concepts directly to clients to ensure alignment with all project stakeholders.
Associate Designer
Cracker & Rush – May 2016 to August 2019
- Brand Design and Strategy: Partnered with the strategy team to translate high-level brand goals into holistic visual identities, logos, and digital assets for clients like Highway Star and Ekatvam.
For a detailed overview of my career trajectory, download my resume below
Clients
My proud partners
